Tata Sierra collabs with lifestyle brands. In addition to showcasing the SUV, Tata also announced collaborations with several lifestyle companies to launch Sierra-branded merchandise. These include @starbucksindia x Sierra coffee flasks @nappadori x Sierra luggage @huemnproject x Sierra clothing @delhiwatchcompany x Sierra watches @gullylabs x Sierra footwear Which one do you like best? Tell us below. . . . [Tata Sierra, Tata Motors, SUV, Lifestyle, cars] | Autocar India

@sergiusbarretto gives us a closer look at 5 cool design details on the new Tata Sierra. Which one is your favoruite? . . . [tata sierra, tata motors, tata cars, tata motors india, autocar india] @tatamotorscars @thetatasierra #tata #sierra #tatasierra #tatamotors #fyp #autocarindia | Autocar India

A clever something Tata designers always do - leave Easter Eggs around their cars for customers to discover. The upcoming Tata Sierra has a few too. We spot one hidden from plain sight #Tata #Sierra #eastereggs #hidden #message #car #design | carandbike