From stretchy curls that double-dutch in the wind, to velvety coils with tight curves that flow, breakdance and freestyle, we celebrate it all 24/7/365 and especially today, on National Hair Day. Our hair defies gravy, it takes up space, it is the gift of our history & the joy of our every day. Bask in the possibility of your pattern. We invite you to embrace & love your whole self. Welcome home. | PATTERN
0:15
From stretchy curls that double-dutch in the wind, to velvety coils …
982 views5 months ago
FacebookPATTERN
From protective styles to locs to full out curls, our new Treatment Collection is sure to soothe & protect while nourishing your PATTERN! ✨ | PATTERN
0:30
From protective styles to locs to full out curls, our new Treatment Colle…
492.1K viewsJan 28, 2021
FacebookPATTERN
“PATTERN’s Curl Mousse can take my hair from boring to HELLO! In no time. No frizz, leaving my curls defined with a great shine & does great during the heat with humidity. I love how PATTERN products have truly rejuvenated my hair.” - Denise L. 💫Defines & enhances curls.​ 💫Provides lightweight, structured hold.​ 💫Adds volume & bounce.​ 💫Resists humidity and frizz.​ 💫Crunch-free & Flake-Free. Shop now on PATTERNBeauty.com | PATTERN
0:12
“PATTERN’s Curl Mousse can take my hair from boring to HELLO! In …
450 views10 months ago
FacebookPATTERN
Stunning Hair style Inspiration 😍 | Hair Patterns
0:17
Stunning Hair style Inspiration 😍 | Hair Patterns
6.6K views6 months ago
FacebookHair Patterns
NEW DROP: Say hello to the PATTERN Hair Steamer🔥 for hydrated, healthy & perfectly defined curls. Transform your routine & treat your strands to the steam they deserve. Available now! | PATTERN
1:19
NEW DROP: Say hello to the PATTERN Hair Steamer🔥 for hydrat…
1.4M viewsJan 29, 2025
FacebookPATTERN
📣 THE BIGGEST SALE OF THE YEAR IS HERE 📣 Save 30% sitewide on award-winning hair care for curly, coily & tight-textured hair. Stock up now! | PATTERN
0:44
📣 THE BIGGEST SALE OF THE YEAR IS HERE 📣 Save 30% sitewide on a…
12.3M viewsNov 25, 2024
FacebookPATTERN
Free is a good word…. especially when it comes to your haircare. PATTERN Curl Mousse is crunch-free, flake-free, and free of drying alcohols. 💫 Style & seal your summer braids with 3x more moisture & touchable hold. Shop now on PATTERNBEAUTY.com | PATTERN
0:18
Free is a good word…. especially when it comes to your haircare. P…
340 views9 months ago
FacebookPATTERN
0:09
Hair style inspo ✨️ 😍 | Hair Patterns
5.1K views5 months ago
FacebookHair Patterns
0:31
Bask in the pH-balancing glory of our NEW Deep Scalp Detox. Clarif…
1.7M viewsAug 10, 2023
FacebookPATTERN
12:21
Step-By-Step Curly Hair Styling Routine! | Pattern Beauty
9 views1 month ago
YouTubeRachel Goor
2:26
How to: Diana Ross Inspired Curly Hair Tutorial (NO HEAT)
631K viewsFeb 13, 2014
YouTubeItsMyRayeRaye
19:35
The Ultimate Wash n Go: Wavy Edition by a CURL SPECIALIST
2.4M viewsJan 6, 2021
YouTubeSabrina Bailey
0:20
Amazing Curly Hair Routine with Pattern Beauty
1.2K views2 months ago
TikTok1enelle
0:26
Hair cut ideas 😍 | Hair Patterns
6.4K views2 months ago
FacebookHair Patterns
7:09
BRAIDLESS CROCHET | NO CORNROWS | CURLY CROCHET F…
1.2M viewsJun 1, 2017
YouTubetastePINK
0:46
Twist and curl using @PATTERNBeauty 💖 #naturalhair #…
1.4K views3 months ago
YouTubeCharrisse
2:42
Beautiful Hair Tutorial: Step-by-Step Styling Guide
8.7M viewsJan 1, 2025
TikTokhairacademytv
14:48
HOW TO STYLE MULTIPLE HAIR TYPES, CURL PATTERNS + TEXT…
127.4K viewsMay 28, 2019
YouTubehappycurlhappygirl
6:22
SUPER Defined Twist-out using Aunt Jackies Curl LaLa Custard | …
2.1M viewsApr 17, 2018
YouTubeKendra Kenshay
0:11
Hair Color Ideas 😍 | Hair Patterns
2.6K views4 months ago
FacebookHair Patterns
1:10
Easy Hair Tutorial: Step-by-Step Hairstyle Guide
2.4M viewsAug 31, 2023
TikTokmakeup_and_hair_inspira
0:24
Limited time only! Shop PATTERN's award-winning haircare products …
21.7K viewsFeb 12, 2025
FacebookPATTERN
10:34
let's try pattern beauty on my curly hair ♡
3.5K viewsApr 26, 2023
YouTubedaniela gash
22:39
Pattern Beauty Review + Demo | Type 4 Hair
94K viewsOct 1, 2019
YouTubeNae2Curly
2:05
Honest review of @PATTERN Beauty! And no, this isn’t sponsor…
3.2K views2 months ago
TikTokrosemariecunningham
11:51
Natural Hair TYPES, TEXTURE, POROSITY, DENSITY, & SHAPE: A…
807.5K viewsAug 31, 2017
YouTubeIsimeme Edeko
1:00
I Found My New Style Using Pattern Beauty
162.9K views4 months ago
YouTubeCrystal Clear Curls
0:06
Understanding Different Hair Patterns: A Detailed Look
64.8K viewsJan 26, 2023
TikTokby.loren
14:49
PATTERN PRODUCTS ON TYPE 4 NATURAL HAIR (Wash Day + Twis…
14.5K viewsMar 7, 2021
YouTubeCurls of a CPA
2:02
Turn Curls into Smooth Waves
284K viewsMay 24, 2012
YouTubeMarie Claire
See more videos
Static thumbnail place holder