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Apple's newest commercial aims to positively represent global diversity by using photos shot on an iPhone, set to the narration of Maya Angelou's "Human Family." http://cnnmon.ie/2b7MbN8 Via CNNTech | CNN Business
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unseen on Instagram: "Apple’s advertising isn’t just about features. It’s about feelings. Instead of focusing on specs, they create a mood — something you want to be part of. With every new campaign, Apple manages to turn simple products into experiences. Music, pacing, visuals — everything works together to keep your attention. Even if you don’t need the product, you still want to watch the ad. That’s why Apple sets the tone, and others try to catch up."
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