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At the PwC Global Consumer Markets CEO Leadership Retreat 2025, Rama Bijapurkar, Consumer behaviour thought leader, reminded businesses that success in India’s mass market only comes by delivering value as customers perceive it, and not value as perceived in any boardroom. She advocates a customer-based business strategy that focuses on understanding one’s customers and what truly matters to them. #ConsumerMarketsCEORetreat #PwCSuperchargingGrowth #PwCCEORetreat | PwC India
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At our Global Consumer Markets CEO Leadership Retreat 2025, we explored groundbreaking ideas, from customer-focused localisation to multi-channel strategies and AI that empowers. CEOs shared insights to take back to their organisations, whether it’s tapping into opportunities across every segment and region, leveraging India’s growing middle class for expansion, fostering a sense of ownership, enhancing agility, or ensuring psychological safety remains a priority. These aren’t just trends; they
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