Inside the Rebranding of the Iconic Ice Cream Brand Häagen-Dazs
47:52
YouTubeDIELINE
Inside the Rebranding of the Iconic Ice Cream Brand Häagen-Dazs
On this episode of Dieline Decoded, Jon Arriaza, Senior Design Director at Chase and Rachel Wall Jaiven, Marketing Director, Häagen-Dazs and New Ventures at Dreyer's Grand Ice Cream discuss the process of rebranding the iconic Ice Cream brand Häagen-Dazs. Join us for a revealing behind-the-redesign case study, followed by Q&A with Jon and ...
1.6K viewsJun 29, 2022
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