Why The Coors Light
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Truck Stop Chic on Instagram: "One of my all time favorite spots. In 1995, Coors Light aired a memorable commercial featuring John Denver’s “Rocky Mountain High.” The ad showed patrons in a bar who, upon being served Coors Light, broke into a spontaneous rendition of the iconic song. The commercial emphasized Coors Light’s connection to the Rocky Mountains, aligning with Denver’s celebration of Colorado’s natural beauty and reinforcing the brand’s roots in the region. It became a defining ad for
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