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beyondstartup.s on Instagram: "The Nike "Swoosh" logo, one of the most recognizable logos in the world, was created by Carolyn Davidson, a graphic design student, in 1971. She was paid just $35 for her work at the time. Despite its humble beginnings, the Swoosh has come to symbolize Nike's commitment to athletic excellence and innovation. Initially, Davidson's payment was modest, reflecting her student status and the early days of the company. However, Nike later recognized the value of her cont
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Instagrambeyondstartup.s
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In 1971, Phil Knight was renaming his sportswear company. Blue Ribbon Sports was becoming Nike, after the Greek goddess of victory. The new brand needed a logo. Knight asked Carolyn Davidson, a graphic design student at Portland State University who had been doing freelance work at his accounting firm. She presented several design options. Knight chose the curved-arc design that would become the Swoosh. His reported reaction:
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TikTokterminalwealth
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In 1971, design student Carolyn Davidson created the now-iconic Nike “Swoosh” logo for just $35. Hired by Phil Knight while at Portland State University, Davidson’s design symbolized motion and referenced Nike—the Greek goddess of victory. Though unsure of it at first, the logo became a global symbol of athletic excellence. Years later, Nike thanked her with company stock, which grew to be worth a fortune, cementing her place in branding history. | History In Pictures
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