☕️ A humorous campaign from American coffee brand Black Rifle Coffee Company, which was founded by U.S. Army veterans, leans into Americana tropes and military references to show how the coffee takes aim at sluggish mornings and bad vibes. “Can Drop,” created with production company Sweatpants Media, features a film in which military veterans conduct “can drops” of BRCC’s new product, Black Rifle Energy, from a military plane thousands of feet in the air. The cans conveniently hit marks that exh
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☕️ A humorous campaign from American coffee brand Black Rifle Coffee Company, which was founded by U.S. Army veterans, leans into Americana tropes and military references to show how the coffee takes aim at sluggish mornings and bad vibes. “Can Drop,” created with production company Sweatpants Media, features a film in which military veterans conduct “can drops” of BRCC’s new product, Black Rifle Energy, from a military plane thousands of feet in the air. The cans conveniently hit marks that exh
2.9K viewsMay 14, 2025
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