How to Use Ansoff Matrix to Develop Marketing Strategy | Talent & Skills HuB
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How to Use Ansoff Matrix to Develop Marketing Strategy | Talent & Skills HuB
What is the Ansoff Matrix? The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by firms to analyse and plan their strategies for growth. The matrix shows four strategies that can be used to help a firm grow and also analyses the risk associated with each strategy. The matrix was developed by applied mathematician ...
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