Maestro Talent – executive recruitment for knowledge workers, …
The way we work is no longer working. The creative knowledge sector has known this for years. The COVID-19 period of lockdowns proved that we didn’t need Marketing Mag recently spoke …
Marketing Mag | Australian marketing news, trends and resources
Marketing Mag, delivering marketing news, opinions and tools. We know the Australian market better than anyone.
One size doesn’t fit all – localisation is the key to achieving cut ...
As marketers are increasingly challenged to do more with less it can be tempting to choose the most efficient path and roll out creative that originated In today’s marketing landscape, …
Transforming the olive oil category with creativity and content
Olive oil. Open the pantry door in just about any Australian kitchen and you’re almost guaranteed to find at least one bottle on the shelf – from classic Surprisingly, while olive oil is a kitchen …
The challenge of rising online advertising costs in 2025
Jan 14, 2025 · The cost of advertising online isn’t going down. It’s a crowded marketplace and businesses are bidding for attention in a limited space. But there’s good news: attention isn’t …
The future of marketing: Embracing the human-AI symbiosis
Apr 10, 2025 · Imagine a world where artificial intelligence is a trusted partner and collaborator rather than simply a tool we use to automate mundane tasks. No longer the stuff of science …
Share a Coke campaign post-analysis - Marketing Mag
Jun 22, 2012 · Share a Coke campaign post-analysis Campaign:Share a Coke Client: Coca-Cola Agencies: Naked Communications, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One …
The power of flowers, consistency and authenticity
Mar 27, 2025 · As the saying goes, say it with flowers. For Francesca Di Dino, founder and creative director of Australian floral styling and event business The Yard For Francesca Di …
How organic search and AI in Australia will continue to evolve in …
Jan 16, 2025 · The real question is are you ready to adapt? This will be key for Australian brands to ensure they can thrive in a world of AI search. When future AI rollouts occur, it will be crucial …
The Gen Z playbook: Marketing to Australia’s most resilient …
Connect by Live Nation recently carried out Love Song, an annual study that examined the way Gen Z and the youth of today engage with and experience live As the true digital natives, Gen …