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5 days ago · The Chicago Bulls, for instance, suffered a 62% drop in local ratings this season, largely because a distribution dispute made games inaccessible to many Comcast subscribers in the city.Other teams saw losses as they shifted away from RSNs to newer platforms, likely because they did not educate fans on how to access broadcasts.

3 days ago · What Lays In Store. The luxury makeup and hair care brands that have found the most success to date on TikTok are giving way, it seems, to legacy drugstore staples, Ad Age reports. Alix Earle, an influencer known for promoting Olaplex and other high-end product lines, surprised audiences with a recent partnership with Pantene, for instance.

6 days ago · IPO Tell It On The MNTN. CTV ad platform MNTN has gone public. The company IPO’d at $16 a share on May 21, putting its valuation at $1.2 billion – which was at the high end of investor projections, Adweek reports. By Friday, the stock price had grown to nearly $28.

Programmatic I/O is the world’s first and largest conference dedicated entirely to programmatic media and marketing. Founded in 2013 by AdExchanger, the industry’s go-to resource for all things programmatic, and curated by AdExchanger’s editorial staff, this conference takes place in the spring in Las Vegas and in the fall in New York, offering multiple tracks of …

Apr 18, 2025 · Ding-dong, the witch is dead. (Is that reference still kosher in a post-“Wicked” world?) On Thursday, the ad tech world finally welcomed a verdict in the Department of Justice’s antitrust case against Google – specifically, that the company is guilty of operating a monopoly in the online advertising space. “Welcomed,” in this case, might be …

May 20, 2025 · For Airbnb, “inventory” still refers to rooms, not advertising. (Ba dum tss.) Not that Airbnb doesn’t see the potential of introducing ads – just not right now. “It’s a huge opportunity,” co-founder and CEO Brian Chesky told Bloomberg …

4 days ago · The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat into the comfort of walled gardens, the truth is more nuanced, especially regarding data and identity solutions. Marketers today have more options than ever, with the growing adoption of modular or …

3 days ago · Header bidding wrappers came on the scene a decade ago. At the time competition was fierce, as multiple solutions competed for market share. But Prebid has emerged as the dominant solution. And now the open-source wrapper can claim yet another partner integration: Amazon is integrating into the ...

Apr 17, 2025 · Serious news headlines don’t typically include exclamation marks, but this isn’t just any news story. On Thursday morning, US District Court Judge Leonie Brinkema published her long-awaited ruling in US v. Google, finding Google guilty of having monopolized two online advertising markets ...