Target, Walmart, Amazon, and other major retailers chose to roll back their diversity, equity, and inclusion (DEI) initiates per Trump’s executive order. This led to several Black-owned business owners who have product or partnerships with these corporations to speak out about the dangers of boycotting.

There are nuances surrounding the support of Black-owned businesses in the wake of companies dismantling their DEI efforts. Walmart and Target are among the major companies that have boldly announced they will scale back their efforts in diversity,

Actress and mogul Tabitha Brown is facing backlash after asking consumers to not boycott Target amid the company’s recent DEI rollback.