The CFO and CMO have often found themselves at opposite ends of the boardroom. And while times are changing, this exchange has only slightly improved. On the one hand, marketing leaders champion ...

Google’s new AI Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing. There has been a ...

Immersive media that was once nascent, expensive and difficult to implement are now robust and widely available tools offering unparalleled opportunities. The world of immersive technology has seen a ...

The WARC Spotlight US series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to ...

Identifies five trends that will shape marketing strategies of the leisure and entertainment sector in the coming year.

This article addresses fragmented, siloed and rigid structures and how the marketing-led organisation of the future should be restructured, with examples from Apple, Ulta Beauty, and China's Luckin ...

Provides an overview of the key datapoints that advertisers need to know about Amazon, spanning investment, consumption and performance insights.

Walmart’s fast-growing ad business may give the US retail giant some flexibility in coping with the fallout from the imposition of tariffs.

Introducing Knorr: a massive footprint, a tiny product. An impressive legacy. A lack of relevance. A must-have for parents. An unknown for young foodies. This is a story about Knorr loosening... We’re ...

The launch of Black Myth: Wukong marked a significant turning point for China’s first AAA game in the international market, showcasing a campaign that delivered immediate and impactful results. Within ...

Coffee brand Jacobs Douwe Egberts (JDE) ran the Phone2Gold campaign to increase sales by 20%, grow share and strengthen its market presence on Amazon Italy. The JDE Phone2Gold campaign effectively ...