Customer relationship management company Salesforce has opted for an early extension of its Formula 1 sponsorship, which was ...

The South African Football Association has regained heavyweight commercial backing as it prepares to return to the Fifa World ...

Full-year revenue at Sportradar rose by 17 per cent to €1.29bn ($1.48bn) in 2025 in the first year of results to include the ...

Dutch telco Ziggo is set to retain broadcast rights to the Uefa Champions League, Europa League and Conference League from 2027-28 to 2030-31, SportBusiness understands.

Foxtel has locked down Formula 1 rights in Australia in a new multi-year renewal, with a free-to-air television deal related to the Australian Grand Prix close to being signed off.

NBC Sports and sister broadcaster USA Sports have added two more years to their domestic rights agreement with the PGA of America, allowing the pair to air the 2033 Ryder Cup at the Olympic Club ...

The last two Indian Premier League (IPL) teams to have previously held sponsorship deals with fantasy gaming platform Dream11 have announced new shirt agreements with brands from the ...