The mandate spans BKT’s tyre business in India, covering both its established Off-Highway Tyres (OHT) portfolio as well as its newly launched On-Highway tyre range.

As agencies go AI-first, ad and marketing firms risk overestimating AI readiness, say leaders, exposing a widening literacy gap between investment, adoption and real capability.

Cricket in India is now a multi-screen, full-funnel growth opportunity, finds the Decoding Indian Cricket Fans: Consumer and Marketing Trends 2026 report.

This follows after the Pentagon asked Anthropic to allow “all lawful” military use of Claude under a $200M deal, but the firm refused to drop safeguards.

From quick commerce to food, brands ran match-by-match creatives through India’s World Cup campaign, with the West Indies’ win giving them fresh fodder to post.

She succeeds Gagandeep Bedi, who has been elevated to the role of APAC Marketing Strategy and Operations Lead, both reporting ...

SBI General Insurance launched ‘Chuniye Bharosa, Apno Sa’ with a health ad featuring Pankaj Tripathi, to run across print, TV, OOH, OTT and social media.

Landor's Upasana Dura reflects on cultural appropriation versus magnification, urging brands to adapt other cultures with research and respect, not stereotypes.

It was launched on Amazon Fire TV devices in December 2025, offering a viewing experience similar to YouTube, with easy ...