Sandeep Shuka of Jaquar Group explains marketing must reflect real product strength, not mask flaws, as trust and transparency now drive brand success.

Phanimohan Kalagara, CTO, Gracenote, discusses how live matches anchor cricket viewership, but fan journeys now span CTV, mobile and OTT, with richer viewing signals shaping content and ad strategies.

High Altitude will focus on brand expression, design systems and creative execution, working alongside its digital growth, performance and analytics teams.

The government invited everyone with a view to respond, including parents, carers, young people, child workers, civil groups, academics and industry representatives.

The feature will allow users to comply with regulations while staying transparent with their followers, and the platform is prioritising pay-per-post promotions.

Cricket in India is now a multi-screen, full-funnel growth opportunity, finds the Decoding Indian Cricket Fans: Consumer and Marketing Trends 2026 report.

The mandate spans BKT’s tyre business in India, covering both its established Off-Highway Tyres (OHT) portfolio as well as its newly launched On-Highway tyre range.

As agencies go AI-first, ad and marketing firms risk overestimating AI readiness, say leaders, exposing a widening literacy gap between investment, adoption and real capability.

The mandate covers creative strategy, social media, digital performance marketing, media planning and integrated campaigns across platforms.

She succeeds Gagandeep Bedi, who has been elevated to the role of APAC Marketing Strategy and Operations Lead, both reporting ...

This follows after the Pentagon asked Anthropic to allow “all lawful” military use of Claude under a $200M deal, but the firm refused to drop safeguards.

Landor's Upasana Dura reflects on cultural appropriation versus magnification, urging brands to adapt other cultures with research and respect, not stereotypes.