Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...

It can be hard to carve time out of a hectic working week to build relationships with other functions. Under pressure to deliver on shrinking time horizons, stretched marketers appear to be favouring ...

Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...

All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

Asos has reaffirmed its intention to “rebalance” investment away from performance marketing towards brand and influencer strategies, as sales at the ecommerce giant continue to slide. The company ...

B2B fintech Blackline restructured its team and switched its focus from events and webinars to a full-funnel approach aimed ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

Google must be sick of the sight of courtrooms right around now. The tech giant was dragged in front of the federal court last week (17 April) for the ruling in yet another antitrust case raised ...

Google has abandoned plans to introduce a new standalone button that would allow Chrome users to manage third-party cookie preferences, in a reversal of its long-running strategy to phase out the ...