The campaign builds upon the brand’s use of British humour in advertising and highlights its product and service offering.

Convenience grocery stores disproportionately benefit from shoppers being unable to find products in their main supermarket, these retailers account for around one fifth of grocery sales but represent ...

Creators have become “integral” to how Unilever does marketing, as it seeks to drive cultural relevance for its brands.

Specsavers has found great success through the use of humour in its marketing for decades now - and behavioural science tells ...

Whether it’s confiding in a manager, finding a trusted ally or reaching out wider for support, small actions can help ...

From Diageo’s new CEO suggesting it needs to reach “all consumers” to the story behind Procell’s turnaround, it’s been a busy week.

News that BrewDog has put itself up for sale shows a brand in distress, but there are lessons to be learnt about the power of building a genuine community that helped the brewer scale in the first ...

Netflix has withdrawn its bid for Warner Bros Discovery after the media group’s board deemed a higher offer from Paramount Skydance “superior”.

Following its decision to rebrand from Phoenix Group, the retirement brand plans to make Standard Life “more relevant to more ...

Marketing Week’s annual celebration of effectiveness, creativity and innovation returns for 2025 with a stellar panel of senior marketers lined up to determine the winners.