The Walmart new Scintilla In-Store platform gives suppliers near real-time visibility into shelf inventory and store ...

Nestlé is upgrading its global SAP systems to create a shared data foundation that supports AI tools across sales and ...

What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective? Building fame and capturing attention is what JCDecaux does best.

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The official blog of Star Group, a Synegratedâ ¢ Marketing Communications Company dedicated to driving engagement with B2B and B2C brands operating in todayâ s hyper-competitive, rapidly evolving ...

As many as 60% of consumers believe their personal data is routinely misused by companies, highlighting a significant mistrust towards corporate data handling ...

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the ...

A global survey of 5,000 consumers reveals critical changes to consumer spending amid inflation and economic uncertainty. These findings highlight current sentiment on spending and what it will take ...

Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

A recent study by digital asset management firm, Bynder, has uncovered how consumers interact with AI vs human content in 2024. As more people start to use AI, consumer awareness of the tell-tale ...