Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence.

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV ...

The footwear brand is pitching the outdoors as a refuge for consumers who are overwhelmed by the pace and digital demands of ...

CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics ...

The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering ...

Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.

The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.” ...

The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player ...

Kayak is poking fun at millennial travel anxiety in a new brand platform and tagline, “Got That Right,” according to ...

The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing ...