The footwear brand is pitching the outdoors as a refuge for consumers who are overwhelmed by the pace and digital demands of ...

CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.

Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence.

Real estate marketplace Zillow has partnered with Blizzard Entertainment’s online role-playing video game World of Warcraft for a co-branded digital experience called Zillow for Warcraft, per a press ...

The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing ...

The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a ...

A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics ...

Kayak is poking fun at millennial travel anxiety in a new brand platform and tagline, “Got That Right,” according to ...

The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators ...

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about ...