Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative ...

In today’s Digest we discuss Netflix pulling out of the bidding war for Warner Bros, Dentsu naming Takeshi Sano as global CEO ...

In this episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by COO Lindsay Rowntree and co-founder & advisor Ciaran O’Kane to discuss streaming, retail, and out-of-home.

Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola.

Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to ...

Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry. This membership marks a ...

In the UK, streaming platforms are set to face stricter oversight. The government has advanced legislation under the Media ...

AdPlayer.Pro, el proveedor internacional de tecnologías de publicidad en vídeo digital, ha introducido nuevas funciones en su reproductor de publicidad en vídeo.

Ogury annuncia oggi di aver reso disponibile la propria soluzione di advertising basata sulle personas sulla connected TV (CTV), consentendo agli inserzionisti di attivare le stesse personas in modo c ...

As a result of AI, there is less manual, time-consuming work to carry out. The industry has shifted from much more labour-intensive towards a model centred around efficiency and strategic oversight.