CallMiner is combining its conversation intelligence capabilities with VOCALLS’ virtual agents and task automation technology ...

Hidden buyers are often overlooked by traditional B2B sales and marketing efforts despite the fact they exert an equal amount ...

Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of total marketing spend, The annual Gartner 2025 CMO Spend Survey of 402 CMOs ...

An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a ...

With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make it easier for customers to apply research and analysis to their own customer data and context– and to ...

A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize artificial intelligence (AI)-driven campaigns and focus on personalization to boost ...

Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow” sales and proposal teams taking on additional responsibilities that ...

The key trends shaping ABM in 2025; How to use AI to generate insights to help you engage clients more effectively and improve customer experience; How to use new channels and formats to deliver ...