MMA India’s Growth Dialogues debuts in Mumbai (27 February) and Bengaluru (6 March), convening senior marketing leaders from brands such as Swiggy Instamart, Mars, ITC, HDFC Bank, Tata Capital, Diageo ...

The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.

Coca-Cola India launches the energy drink Pro with a hand-drawn anime film, signalling a Gen-Z play rooted in speed, reflex and cultural remix.

As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?

The question for marketers has moved from ‘Which influencer should we use?’ to ‘How do we architect our ecosystem around creators?’ ...

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.

The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.

Specta swaps lab demos for sitcom chaos, using humour and household mayhem to sell durability in prime-time MasterChef slots.

Agency group will lead with media in three-year plan after 5.4% revenue slump. To continue enjoying this content, please sign in below. You can register for free for limited further access or ...

Education-led storytelling has long been the brand's calling card. In a new film, it extends that playbook to the kids’ segment.

Combined staff numbers fell 6.4% as Omnicom took over IPG. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full ...