MMA India’s Growth Dialogues debuts in Mumbai (27 February) and Bengaluru (6 March), convening senior marketing leaders from brands such as Swiggy Instamart, Mars, ITC, HDFC Bank, Tata Capital, Diageo ...

According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app. To continue enjoying this content, please sign in below. You can register for free for limited ...

The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.

Coca-Cola India launches the energy drink Pro with a hand-drawn anime film, signalling a Gen-Z play rooted in speed, reflex and cultural remix.

As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding ...

The question for marketers has moved from ‘Which influencer should we use?’ to ‘How do we architect our ecosystem around creators?’ ...

According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.

Agency group will lead with media in three-year plan after 5.4% revenue slump. To continue enjoying this content, please sign in below. You can register for free for limited further access or ...

Education-led storytelling has long been the brand's calling card. In a new film, it extends that playbook to the kids’ segment.

Combined staff numbers fell 6.4% as Omnicom took over IPG. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full ...

The real estate major swings to a generational brand platform, tracking cost per lead, walk-ins and branded search to measure pull over push demand.