The health and fitness app sector is a burgeoning market, which generated $4.4 billion revenue in 2023 according to our Health & Fitness App report. Over 600 million people access these apps, and use ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

Subscription apps are no longer the scrappy sibling of mobile gaming. They now represent one of the fastest-growing segments in the app economy — but they’re also facing a far more complex growth ...

Learn how smart mobile push notifications keep users coming back, driving better engagement and retention in today’s mobile-first landscape.

Your app has already achieved what many never reach. You’ve surpassed the early growth hurdles, secured a reliable user base, and established a foothold ...

A comprehensive look at the 2026 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

Explore the best tools for app engagement, retention, and growth in 2026, from analytics to messaging and more.

The app market in 2026 has never had more opportunity. App commerce is exploding. Subscriptions and in-app payments are now the default business model.

Ulyana Guseva shares her journey to Head of Advertising Sales at Citymapper and offers advice for women in mobile marketing.

HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had one ...

Instagram is a photo and short video sharing social network. It was founded in 2010 by software engineer Michel Krieger and computer programmer and former Google-employee Kevin Systrom. The iOS ...

Hinge is one of a new wave of apps that have marketed themselves as the anti-Tinder, with a focus on relationships over casual hookup culture. Its tagline, “the dating app designed to be deleted”, ...