As Ken enters his 65th year as Barbie’s boyfriend, Mattel is coupling with WolfPak to create new accessories inspired by the ...

From Toy Fair reveals to collector catnip, these stories and SKUs pulled the strongest engagement across The Toy Book.

The Toy Book catches up with Brian “B-Weezy” Weiss, Global Head of Toys at Goliath, for an update on the company’s performance, continued growth in toys, and the role of licensing and acquisitions, as ...

FAO Schwarz entered 2026 following one of the strongest years in company history, marked by significant growth across customizable experiences, exclusive brands, and immersive demonstrations. This ...

A new Pokémon Trading Card Game (TCG) expansion was teased, with more details being promised at a later date. The official ...

Chronicle Books and Sesame Workshop are collaborating on a new series of Sesame Street -themed children’s books. As part of a ...

Disney and Formula 1 continue their “Fuel the Magic” collaboration for the 2026 racing season, bringing more apparel and ...

Jada Toys returns to Die-Cast Super Con 2026 as the title sponsor, bringing booth activations, prizes, and the unveiling of a ...

Nintendo revives titles for Pokémon Day while game publishers roll out new digital experiences. Fresh TV has selected Whirlygig Studios to develop an official Total Drama Island experience for Roblox, ...

Upper Deck celebrates the Grateful Dead’s 60th anniversary with trading cards honoring the band’s legacy, music, and iconography visuals.

The Toy Book catches up with Josh Silverman, President, Global Products and Experiences at Paramount, for an update on the company’s performance, new products, and big opportunities at retail as part ...

The Toy Book speaks with Mob Entertainment’s George Krstic to discuss the popularity of the ‘Poppy Playtime’ franchise.