These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service ...

A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.

Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your ...

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

Google Search Console has two new comparison views within the performance reports. The two views were added earlier this ...

This June 2025 core update came a few months after Google’s first core update on the 2025 year, the March 2025 core update.

Six months of testing revealed a repeatable way to scale quality content faster – without sacrificing voice, clarity, or results.

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers ...

Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting ...