Google Ads API enforces daily minimum budget for Demand Gen campaigns

Starting April 1, Google will require a $5 daily minimum budget for Demand Gen campaigns in the Google Ads API.

Meta introduces click and engage-through attribution updates

Meta’s new attribution updates clarify click-driven and social interaction conversions, giving advertisers better insights ...

Google launches VRC non-skip ads globally

VRC Non-Skip ads are now globally available in Google Ads, giving advertisers AI-optimized, non-skippable reach on YouTube ...

The AI engine pipeline: 10 gates that decide whether you win the recommendation

AI recommendations are decided upstream. Understand the 10-gate pipeline, where brands fail, and how small improvements compound.

Google expands recurring billing policy

Certified online pharmacies can now offer prescription drug subscriptions and bundled services under Google’s updated recurring billing policy.

John Horn

John Horn is the CEO of StubGroup, a Google Premier Partner agency managing hundreds of millions in ad spend across eCommerce, SaaS, B2B, and local services.Under his leadership, StubGroup has become ...