In 2026, FMCG leaders have moved beyond adjusting pricing based on supply and demand factors, and into individualized pricing. Toward this goal, Agentic AIs ...

AppsFlyer has released a new report titled “Scoring Big: The Complete Marketer’s Guide to the World’s Top Soccer Event”, offering brands a data-led playbook to capitalise on the 2026 edition of the ...

Global brands have temporarily shut stores and scaled back operations across the Middle East as an escalating regional conflict disrupts business, travel and ...

Amid escalating tensions in the Middle East, Apple Inc. has temporarily closed its corporate offices and all five of its retail stores in the United Arab ...

Criteo, the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners, announced on Monday that it has become the ...

TMW, part of Accenture Song, has appointed Jasmin Kocur as Group Strategy Director as it expands its earned-first capabilities.

For global companies operating in the UAE, whether headquartered locally or managing Middle East operations from overseas, the priority is not speed. It is ...

How quickly can campaigns pivot in today’s automated ecosystem?

The Middle East packaging machinery market is projected to grow to about $3.63 billion by 2035 from $1.9 billion in 2025, ...

Abu Dhabi has banned fast food advertising across the emirate as part of a wide-ranging public health initiative aimed at ...

Dyala Badran leads Publicis Groupe Middle East's content practice and drives the strategy, innovation, and scaled delivery of dynamic, data-driven content ...

Seventy-five percent of marketers expect budgets to grow, while 84 percent reported improved marketing performance year-on-year.