In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

JCPenney says, “We’ve got the receipts” in a spot that explains the type of savings its shoppers can get on back-to-school ...

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI to handle tasks.

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

Brands often bring an advertising mindset to platforms that reward creator-style storytelling, speed and authenticity.

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Agencies provide the strategy, coordination, creative oversight and independent measurement that platforms alone cannot.

While overall marketing hiring has flattened, chief marketing officers continue to be in demand.

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more discerning than ever.

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

How brands are ramping up their media spending on Reddit, including a look at the social media platform's most active ...

Emergency Pizza 2.0” from WorkInProgress is Media Campaign of the Year, Silver, in the 2025 Small Agency Awards.