As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

Purpose marketing expert Thomas Kolster breaks down the best and worst ads. Among the notable campaigns for March 27: Telekom’s climate catastrophe in miniature, Tiffany’s new use for its iconic blue ...

Economic volatility is exposing the complexities of the TV ad marketplace, and the ways upfront models have and haven't evolved to meet modern marketing demands. Donna Speciale discusses ...

The water brand is rolling out the first global campaign in its 89-year history as it tries to convince consumers they need better water.

Nielsen's new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just as steep auto tariffs begin to take effect on imports.

Marriott Bonvoy is unveiling its first brand platform from Wieden+Kennedy New York after the agency won the account about a year ago. The new global campaign “Travel Shapes Us,” is meant to ...

The YouTube chicken wing-eating show “Hot Ones” isn’t just popular with viewers—outside brands are increasingly hungry to get in front of its audience, which includes 14 million subscribers.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...