Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, ...

Warner Bros. Discovery says it is changing the name of its Max streaming service to HBO Max later this summer. It represents ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

After two years as Max, HBO Max is once again becoming... HBO Max. It joins a long line of brand reversals that demonstrate ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

HBO's streaming service, which has been known simply as Max for the past two years, will return to its old name of HBO Max ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again.