Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope of work.

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

Dub's logo debuted last year via a sneak peek on the NBA player's Instagram story, it wasn't until recently that the design ...

Logos like the Nike (NKE ... companies can do many different things to create and maintain brand recognition. If they're effective, the brand can make itself top of mind with consumers—an ...

Key takeaways Iconic logos profoundly impact brand identity, attracting attention and creating memorable first impressions in a competitive beauty market. Minimalist designs often convey ...

said the word has emerged as a cultural signifier, used by people on the cultural and political right to reinforce a group allegiance — and create further division. “There’s this term ...

Even a few nights with insufficient sleep increases promote molecular mechanisms linked to a greater risk of heart problems. This has been shown in a new study in which the researchers ...

So, Morgan’s guest, Lilly Gaddis—a content creator and self-described “trad-wife,” who became a professional white nationalist clout chaser after she lost her job as a healthcare worker for saying the ...

And that's the way it might be. I'm very proud to coach the players that we have, and within that, we create chances and situations and normally they are goals. But again, sometimes you have to ...

It's a pretty solid logo that won out in the end. 'Mammoth' is a cool name, and the mountain aspect of the mascot's crown obviously reflects Utah's famous geography - specifically the Wasatch ...