In a new podcast interview, the duchess explains why she decided to scale up production “exponentially” for her company’s newest product launch.

When Meghan Markle launched her lifestyle label As Ever, even the most skeptical royal-watchers raised an eyebrow, and perhaps a credit card. The brand’s first drop of buttery-soft linens and dreamy kitchen goods sold out faster than you could say “Monteci–what now?

The Duchess of Sussex spoke about the future of the podcast while appearing as a guest on Aspire with Emma Grede.