Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

Trump, upon discovering that she’s a registered Republican, was thrilled, but in the same way Trump’s thoughts on Taylor Swift are irrelevant to her life and intentions, his ramblings do not give more or less meaning to Sweeney’s denim demolition derby.

Sydney Sweeney’s latest denim campaign for American Eagle has unleashed a storm of criticism—and she’s weighing in. With fierce debates online and real-world consequences for the brand, here’s an inside look at what’s happening.