On Friday, American Eagle posted a statement to Instagram defending the campaign: “This is about the jeans. Her jeans. Her story,” the company wrote, adding, “Great jeans look good on everyone.” The retailer noted that proceeds from Sweeney’s campaign will go to Crisis Text Line to help victims of domestic violence.

Sydney Sweeney might be all buttoned up regarding her controversial American Eagle jeans/genes ad campaign, but Lizzo isn’t ready to let the scandal die down just yet. For the rare few who missed the internet’s ire over the “Euphoria” star’s jeans ads that launched late last month,

After a week of online discourse, American Eagle has finally released a statement addressing the backlash to their Sydney Sweeney ad campaign.