Inspired by the Dakar Rally, an annual multi-week off-road endurance rally-raid, recognized as one of the world’s most challenging motorsports events, the Yamaha Ténéré 700 World Raid builds on the ...

Built for riders seeking the longest, most challenging journeys, the 2026 Ténéré 700 World Raid expands Yamaha’s Adventure Touring (ADV) lineup with premium upgrades, new components and the latest ...

The annual designation highlights dealers that excel across a range of metrics evaluated throughout the year, including customer feedback, digital presence, showroom presentation and staff performance ...

More than 80 marketing professionals judged entries across 22 categories, evaluating campaigns executed in 2025.

MIAMI--(BUSINESS WIRE)--Yamaha’s U.S. Marine Business Unit earned multiple top honors during the 2026 Miami International Boat Show ®, reinforcing the company’s leadership in innovation, design and ...

Two New York City men have been indicted on grand larceny charges tied to a series of jet ski and boat thefts across Suffolk County in late 2024. Suffolk County, NY – Two men from Brooklyn and Queens ...

This is the original Craig Craft 168, a rare and unusual vintage jet boat that earned the nickname “Porsche Jet Boat” thanks to its striking resemblance to the Porsche 993, the final air-cooled ...

A leading manufacturer of motorized products like ATVs, jet skis and other marine products is relocating its U.S. headquarters to Kennesaw, Georgia.

Two men from New York City have been indicted for allegedly stealing watercraft from private properties in Suffolk County in the fall of 2024.

Yamaha Motor Co. Ltd. has announced plans to move its U.S. headquarters to the northern Atlanta suburb of Kennesaw after nearly 50 years of operation in Cypress, Calif. Yamaha Motor, which ...

After nearly half a century, Yamaha Motor Co. is leaving California and heading to the Peach State.