In the past, brand management responsibilities fell to an organization’s marketing team, Schmidt said. But now, it’s everyone's duty in an organization. This is because people’s perception of a brand ...

Brand is your promise. Reputation is whether people believe you will keep it. Those who take control of their narrative today ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Training PR teams to critically review AI-generated drafts, personalize tone and account for cultural context helps ensure ...

Amid recent upheaval, we're running a timeline of major happenings that have occurred at Brand USA since its launch.

Jordon Hudson, a 24-year-old former cheerleader and now a public figure due to her relationship with longtime NFL coach Bill ...

The announcement follows the company’s recent launch at Arabian Travel Market 2025 in Dubai.

Social interaction is fundamental to our learning, sense of wellbeing, and purpose. Until relatively recently, marketers have overlooked our need for social communities and have left this powerful ...

Today's digital landscape — with multiple platforms disseminating information (whether true or not) — can ignite a firestorm of negative press that damages your company's or personal brand. An ...

They are the ones responsible for brand management, development and positioning – regardless of what the actual products are. Just like in the FMCG market, brand managers must clearly identify ...

Ioannou, creator and owner of the easy family of brands, has announced the acquisition of 100 per cent of the share capital ...

Behind every successful star is a team handling contracts, travel, production, payroll, and brand partnerships. With QuickBooks integrated into tools like Bill.com (for vendor management ...