A glossy rose pink will work perfectly to achieve that clean, fresh aesthetic. If pink isn’t your vibe, powdery pastel colours, like mint green, lavender and muted yellow work just as well. Apply thin ...

Stars including Holly Willoughby, Cat Deeley and Nigella Lawson love cheap beauty products for their skincare and beauty ...

It's not that I go particularly starry eyed for celebrity-owned brands—I, like so many other beauty editors, am actually quite fatigued by the number of A-lister launches—but because I think the ...

Enter Augustinus Bader – the skin care company whose products Dua Lipa ‘can’t live without’, so much so that their Eye ...

Rhode's new Peptide Lip Shape is a new take on lip contouring – is it worth buying? OK!'s beauty editor – and reluctant ...

If you search “lip combos” on YouTube or TikTok, chances are every video will have a common denominator: lip liner. And not just any lip liner; many of these videos feature lip liners in deep, dark ...

The right hydrating primer will get your foundation glowing all day long. These moisturising formulas are making the cut ...

Lucy Bee is an entirely UK-based, privately-owned family business that started their foray into sustainability with their ...

MANY retailers are bringing in ‘dupes’ so that shoppers can get a taste of the much more expensive brands but at affordable prices.  A Charlotte Tilbury makeup artist has decided to test out ...

Brides – and brides-to-be – on team Vogue share the skincare and make-up products they couldn’t be without, from mattifying ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...