Do: Visualize your data using charts, graphs ... an emerging leader in marketing analytics, offering online tools that make Big Data actionable for marketers and salespeople.

He then saves all of these measurements and, using advanced statistical algorithms ... and the meaning of the answers is known. Despite the marketing hoopla and the gurus touting Big Data, Little Data ...

With big data analytics ... You can actually build what we call marketing optimization models where you actually use historical data to actually build models going forward that tell you ...