Rubber ducks are on red billboards by Adams Outdoor Advertising across South Carolina and other states. In S.C., they can be ...

South Carolina football and the entire athletic department are switching from Under Armour to Nike starting in 2026 for ...

South Carolina announced a 5-year partnership with Blanchard Machinery, which includes first-ever corporate on-field logos at Williams-Brice Stadium.

University of South Carolina Beaufort is advancing plans to build a new arena, but some local officials are raising questions about how to fund the project.

Eric Greenway, former Beaufort County Administrator, leaves after a public hearing at the Beaufort County Council Chambers on ...

A bigger logo on South Carolina’s football helmets was a hit with fans and players last season. Gamecock coach Shane Beamer says you can expect to see it even more often this year.

About the Author Deborah J. Cohan, Ph.D., is a professor of sociology at the University of South Carolina-Beaufort where she teaches and writes about the intersections of the self and society.

South Carolina has officially unveiled what their new Nike jerseys will look like for the 2026 season. It was reported ...

South Carolina women’s basketball forward Ashlyn Watkins is taking a year off from basketball and won’t play this season, she announced on social media Friday.

The South Carolina Gamecocks have one of the most expensive football game days in the NCAA, according to a new report. Here’s the breakdown.

A high-profile member of Congress is visiting New Hampshire, but she said she's not considering a run for the White House.

Further radioactive wasp nests have been discovered at a nuclear weapons facility in South Carolina, with scientists warning of "contaminants" spreading around the surrounding area.