Choosing a unique selling point for your product is vital for marketing success. Your product's unique selling point is whatever compelling characteristic it has that differentiates it from its ...

When you charge as much for a smartphone as Apple does, you need to have a seriously good marketing department. And even then, it helps if you give them something unique to work with. Some years ...

Save guides, add subjects and pick up where you left off with your BBC account. Unique selling point (USP) and quality: knowing competitors' USPs and product quality helps in creating a ...