Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Fans watching Kendrick Lamar's Super Bowl 59 halftime show, eagerly anticipating celebrity cameos, were thrilled to see ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

After reaching the quarter-finals in Abu Dhabi last week, Leylah Annie Fernandez is through to round two in Doha.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

Amandeep Singh, 36, a construction business owner, received 8 ⅓ to 25 years behind bars for killing Roslyn High School ...

Aryna Sabalenka and Iga Swiatek stole the spotlight in a new Doha Open ad, featuring the defending champion and the world No.

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.