Recently, Microsoft rebranded Bing Chat, making it Microsoft Copilot, and experienced a failure. That got us thinking about ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

Small business owners are known as risk takers due to the passion and resilience they have for being able to start a new ...

These respected brands are raising the bar in technology buying. I've been writing about computers, the internet, and technology professionally for over 30 years, more than half of that time with ...

In the 1900s, companies in India turned to fine artists to channel their creativity and give their brand its identity with a ...

Walmart unveiled a "comprehensive brand refresh" Monday that the company says reflects its "evolution as a people-led, tech-powered omnichannel ... company's wordmark and logo.

The AI powerhouse refreshes its visual identity, aiming for a more “human” look while integrating AI in the design process.