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Big TV networks have launched an array of new techniques to sell advertising inventory over the years. Now some of their ...
Total advertising revenues in the German TV, video and audio market are expected to grow by around 4.6% to €6.31 billion this ...
The Television Bureau of Advertising (TVB) has released a study that sheds light on how Americans consume media and the ...
Ocado is dropping its ‘There’s an Ocado Just For You’ jingle and tagline after four years. In its place, the online ...
Stack Adapt is bringing its advanced connected TV partnership with Samba TV to Australia.The announcement:StackAdapt, the ...
Record your shows—and fast-forward when the ads appear.
LG Ad Solutions, a specialist in advertising for Connected TV and cross-screen devices, has conducted a survey involving U.S ...
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The Manila Times on MSNGMA ramping up digital initiativesGMA Network Inc. is ramping up efforts to boost digital monetization and expand audience engagement as viewers continue to ...
With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...
Nine Entertainment, with television revenue mostly behaving and with digital subscriptions on the rise, also has a happy ...
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BusinessWorld on MSNGMA says efforts ongoing to refresh TV programs amid viewership shiftGMA NETWORK, INC. said it is addressing last year’s decline in advertising revenues by refreshing its television programming amid a shift in audience viewership. “Now, to address this, this has a ...
Magnite, Inc. (NASDAQ:MGNI) and Amazon Publisher Services (APS) announced on Monday that they will begin a deeper streaming ...
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