The first thing fans will see when they walk into Chase Center this summer is the Valkyries brand new playing court.

Lipton updates its logo for the first time in over a decade. The redesign returns it to a design much like its very first, ...

While AI has many proven beneficial applications, there is a concerning trend emerging: an increasing number of disputes that are based on mimicry of distinctive brand identities without permission.

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's newest fanbase.

Chobani is about to enter the frozen food section of the supermarket. The New York City-based company announced it will ...