Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Financial services advertisers must navigate platform certifications, disclosures and targeting restrictions while creating ...

Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

If you're willing to take marketing and sales just as seriously as you do your brushes and palette, you have a better chance ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

Digital advertising on social media platforms has undergone a transformation owing to the inclusion of technological ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we ...

13 and Sept. 27, 2024. In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. There isn’t a one-size fits all ...

Elon Musk's X is suing more companies, alleging they joined a group of advertisers illegally conspiring to boycott the social ...

A complainant shared four third-party posts on X (formerly Twitter) and two online articles with the PMCPA to make the case ...