We often see products with labels that read, 'Handmade with Love'. Research shows what really happens when consumers come across these tags and how it matters for marketing. | Opinion, Lifestyle ...

For decades, demand generation followed a familiar script: brands dictated the terms, controlled the narrative, and funnelled ...

Nigeria’s entertainment and media (E&M) industry is on a growth trajectory, driven by rapid digital adoption and a youthful population ...

For many companies, a Super Bowl commercial likely is the largest expenditure on a single piece of advertising they will ever ...