As digital media dominates advertising, brands are increasingly turning to social stars to drive engagement and sales ...

In many ways, the ‘post-truth’ world is doing brands a favour. They can now own the distinction of ‘fact’ from ‘fiction.’ ...

Jackie Shroff's penchant for internet virality and his strong personal brand of sustainability and simplicity have made him a ...

By Eddie YoonSusan Cain’s book “Quiet”\xa0has provided wonderful insight to me, because I am an\xa0introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

Factor Communications, writes on why brands must navigate diverse cultural landscapes to achieve global recognition ...

FORT LAUDERDALE, FLORIDA - Blue Interactive Agency, a leading digital marketing company specializing in growth strategies for behavioral health providers, is pleased to announce the launch of its ...

For decades, demand generation followed a familiar script: brands dictated the terms, controlled the narrative, and funnelled ...

We often see products with labels that read, 'Handmade with Love'. Research shows what really happens when consumers come across these tags and how it matters for marketing. | Opinion, Lifestyle ...

LD's the Schrödinger's Cat of marketing. At once an excellent exercise in branding but also completely short-sighted on other 4ps.

Learn how to automate social media posts with Make.com. Save time, boost engagement, and streamline your strategy with ...