If so, one good place to start is deciding between serif vs sans-serif fonts. Serif and sans-serif fonts are the two major categories of typeface, each conveying distinct aesthetics and associations.

A serif-y “Google” with all those nubbins is not ... Old favicon (it looks like an 8!) and the new sans serif G, which looks like a G even at half the size This is the same problem that ...

In the food space, those sans serif signposts weren’t just used by straightforwardly forward-looking products like the food antimatter Soylent and meat-killing Beyond Meat, but a whole range of ...

The new font still uses the same vertical proportions of Roboto Sans, making it possible to mix the serif and sans-serif versions in a single design. It probably also helps that chunkier ...

Part of the major change is that, as Fast Company reports, Google's new logo font is sans serif. Literally translated to "without serifs," it's a younger, more sharply emphasized typeface.

Lato is perhaps the most unique and interesting sans-serif font on this list. It was designed by Łukasz Dziedzic and includes 10 styles. It goes from thin all the way to ultra-bold. The letters ...

Helvetica is a common sans-serif font. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.